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According to the Brand Aura Index from Kolr, YSL Beauty, Chanel, and Gucci Beauty are the top 3 brands.
April 23, 2026
By: Rachel Klemovitch
Assistant Editor
Kolr, a marketing intelligence solution operated by iKala Group, announced the Q1 2026 results of its Brand Aura Index, a leaderboard measuring brand influencer marketing performance across Asia.
The latest edition of the index analyzes influencer marketing performance across Taiwan’s luxury goods and beauty markets.
The Brand Aura Index evaluates influencer marketing across four key dimensions: Exposure, Resonance, Vitality, and Affinity.
The report identifies YSL Beauty as the leading beauty brand in Taiwan, based on overall performance in the index.
The success of YSL, Chanel, and Gucci in Taiwan reflects a strategy centered on long-term partnerships with high-profile influencers while selectively introducing new faces for key campaigns to sustain strong visibility and audience credibility.
Rising brands such as fifth-ranked K-beauty label Dasique, by contrast, often scale awareness through a high volume of rotating KOCs and micro-influencers.
They are also investing heavily in Threads, where Taiwan is the platform’s second-largest market globally and nearly 29% uses the platform, making it an increasingly important channel for reaching younger audiences, particularly Gen Z.
The Index is powered by iKala’s proprietary data-science models and over 6 billion influencer data points across Facebook, YouTube, X, Threads, Instagram, and TikTok.
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